Product Sampling - Cookies By Design Online Tour

BSM Media created a buzz in the blogosphere about Cookies By Design by recruiting top tier bloggers to participate in a social media tour.

Mom Bloggers were given either a Cookie Bouquet and asked to share the experience with their readers, along with a giveaway option for their site

Results:

• The program generated 28 blog posts with more than 1,300 comments
• Through Twitter, eNewsletters and blogs, over 2.5 million online impressions

Contact: Amy Sobel at ashiman@bsmmedia.com

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