Proven Marketing to Moms That Drives Results

At BSM Media, we don’t guess what works—we know. With 25+ years of experience, we help brands earn the trust of moms through influencer marketing campaigns that feel personal, purposeful, and real. Discover the true benefits of influencer marketing when you partner with us.

Reach the Audience That Moves Markets

Moms control the bulk of household spending, and their influence reaches far beyond just what goes in the cart. They shape opinions, drive trends, and lead conversations both online and off.

That’s why we help brands connect with today’s social media moms—women who guide communities through authentic posts, trusted recommendations, and everyday stories. Our approach to mom marketing turns casual browsers into loyal brand advocates by focusing on what matters most to them.

Proven Reach. Real Results.

Anyone can talk to moms. We know how to reach them—and more importantly, how to move them.

For over 25 years, BSM Media has led the way in marketing to moms by building genuine relationships—not relying on algorithms. While others lean on AI to pick influencers, we connect brands with trusted voices that moms actually listen to.

45K+

Influencer
Relationships

3,500+

Mom
Groups

3,400+

Completed
Campaigns

3,000+

Brand Partners

45+

Campaign
Awards

658+

Mom Product Launches

Marketing Solutions for Brands Targeting Moms

At BSM Media we offer full-service solutions built around how moms discover, share, and shop. Whether you’re selling online, on shelf, or across both, we help you show up in the right place—with the right voice.

Influencer Matchmaking

From nano to celebrity, we connect brands with the right mom influencer voices.

Retail Activation

Bridge digital buzz with in-store and online conversions.

UGC & Reviews

Authentic content, Amazon videos, and unboxings moms actually watch.

Ambassador Programs

Turn loyal moms into long-term brand advocates.

Social Campaigns

Custom content built for Instagram, TikTok, and YouTube.

Sampling & Events

Hybrid playdates and trials that drive engagement.

Consumer Insights

Real feedback from real moms—because marketing to moms is most effective when guided by their voices.

Creative Strategy

Messaging and storytelling that make brands relatable.

View our Marketing Solutions for Brands Targeting Moms

BSM Media is the Creator of these Award Winning and Internationally Recognized Marketing Programs:

Not All Moms Are the Same

No two moms shop the same, scroll the same, or respond the same. That’s why we build targeted campaigns that speak to the unique behaviors, values, and daily realities of every mom we engage.

New Moms

Navigating first-time parenthood, they seek comfort, simplicity, and recommendations they can trust. They want brands that feel supportive—not pushy.

Millennial Moms

Digital multitaskers who value efficiency and authenticity. They’re driven by purpose, loyal to brands that reflect their values, and always connected.

Instagram Moms

Content creators in their own right, they share their routines, products, and opinions. When they trust a brand, their community listens—and buys.

Gen Z Moms

Bold, creative, and mobile-first. They jump between TikTok, YouTube, and Instagram daily, craving content that’s fast, visual, and real.

Learn How Moms Buy

Our Work

Anyone can talk a good game but we prefer to demonstrate our ability to you. Take a moment to browse our case studies. We’re sure you will recognize our work in the world of social media today or that you will recall seeing our programs covered in media outlets such as Ad Age, PR Week or on CNN, ESPN or the Wall Street Journal.

Niagra - Marketing to Pet Parents — Marketing to Pet Parents

Grandparent Marketing — Marketing to Grandparents

What Our Clients Are Saying

"You guys crushed it!!! We love sharing all the posts with retailers. Thanks to your efforts, we’ve been picked up by Target. Can’t wait to work with you again!"

– Leading Toy Brand

"We saw a sales increase last month of about 12% in total dollars and an even bigger increase in overall units with your campaign!"

– CPG Brand

"We are always amazed by the rapid response you get to surveys and the quality of responses. We are preparing an analysis of the results to share with Walgreens and I think your work will help us to move the concept forward."

– International Health Product

"We love what you're doing!"

– Toy Maker of the Year

"You came very highly recommended...but you clearly performed at an extremely high level...and seeing is believing!!!"

– Award Winning Toy Developer