MARKETING TO THE MOM OF COLLEGE BOUND GEN ZERS

Marketing to the Mom of College Bound Gen Zers

If current tuition rates are any indication, college and university recruitment is big business. Competition is high as enrollment numbers continue an upward trend year over year to the latest number of 20.5 million students in fall 2016, according to a report by the National Center for Education Statistics (NCES). Whether your brand offers products…