Daily Archives: August 24, 2021

The Magic of Digital Gift Guides as a Marketing Tactic for Selling to Moms

As we move into the holiday selling season, brands are planning their marketing tactics.  No doubt that the goal is to create a buzz around products. The more buyers see and hear about your product, the more they believe it makes the perfect gift purchase.  This is one reason brands hope to land on the…

7 Overlooked Ways to Work with Influencers

“I need influencers to post about my product.” I hear this statement more than a dozen times a week.  With thousands of brands engaging with millions of social media influencers, the strategy of working with influencers needs to be much more refined and targeted.   Brands likely have very specific goals behind why they want…