It’s September which means brands have more opportunities to sell products to Moms than any other month. Let me explain. September captures 4 major buying seasons within its thirty days. First, moms are wrapping up their back-to-school shopping while cycling out summer bathing suits and flip flops for Fall fashions. Second, 65% of mothers begin the family’s Halloween purchases according to research conducted by BSM Media and 58% begin seeking out high in demand items and clearance products for Christmas gifts. For those families adding another baby to the brood, September represents the largest birth month in the U.S. so purchases are being made by new moms, grandmothers, aunts, shower-goers and family members. Finally, September represents “New Year’s Day” for moms. It’s the month that the kids go back to school, extracurricular calendars are set, and new routines go into effect for the next nine months. While she’s setting goals for her family, she’s likely setting personal goals such as weight loss or organizational skills for herself. All these occasions create massive opportunities to sell your products or services to Moms and win over her loyalty. Here are 4 ways to successfully capture the spending dollars of moms this month.
- Create content that clearly tells her where to find it in the store. Moms are busy and don’t have time to search for your product all over a big box retailer. Shelf position matters and making it easy to find your product will guarantee that your investment in marketing takes moms right to your product when she’s shopping for it. Check out BSM Media’s Social Spotters tactic for the best way to connect with moms from the aisle of your retail partners.
- Sell mom a solution rather than a list of features. Moms are busy taskmasters, and they are looking for answers. Answers to how to organize the school papers flooding her house or cleaning stained baseball pants. Flip your product’s features on its head and describe them as the solutions they create to everyday problems.
- Be relevant to her life by presenting purchasing options that align with her lifestyle. For instance, allow mom to preorder bulk packages of snacks for team events or college care packages with a discount for purchasing for multiple occasions or offering delivery/service windows so she’s not forced to wait all day for your arrival.
- Use mom influencers to showcase sale and clarence events. Moms love to tell other moms about a great deal. According to BSM Media holiday research, 77% of moms say finding a discounted item for the holiday is more important than ever and motivates them to buy in September.
There’s no time like September to launch a marketing campaign aimed at Moms so get out there and capture the $3.1 trillion in annual spending of mothers.
If you need help, want to strategize your marketing approach or seeking a knowledgeable marketing partner with documented success, send us an email- Maria@bsmmedia.com.
