Innovation comes from consumer insights from the end user. BSM Media has worked with product teams around the globe to develop products and services for families.
Whether it’s a focus group or emersion session with developers, our team can recruit the right moms to meet your goals. With access to millions of mothers, BSM Media has the ability to engage with authentic women who deliver value insights that save you development days, costly modifications and features that better meet the needs of the customer.
HP partnered with BSM Media to develop its popular pocket printer. Working with BSM Media and mom consumers, HP was able to not only shave 37 development days off of product development but also earn the organic marketing support of the moms.