Overstock Social Media Campaign

Amplifying Social Message with Millennial Trend Setters

BSM Media supported an agency campaign to drive Black Friday and Cyber Monday sales on Overstock.com. Our approach was to engage Millennial fashionistas and frugalistas to share images, descriptions, and links of products on sale through influencer content creation, a social media link sharing contest, and an #OverstockDeals Twitter Party held on Cyber Monday.

Results

  • 40+ blog posts
  • 2,600+ social media shares
  • 2,500+ Overstock.com product clicks
  • 2+ million total potential campaign impressions

  • Client

    Overstock.com

  • Program

    Social Media

  • Target Audience

    Millennials