BSM Media partnered with Chick-fil-A to corral brand fans to amplify social sharing and provide brand insights. To do so, we formalized a brand ambassador community of mom influencers and engaged them with on-going communication.

Results

• 1,000+ influencers engaging directly with the brand
• 650,000-800,000 impressions per quarter
• 24/7 access to live consumer feedback
• 72% engagement rate
• Reduction in research budget and turnaround time
• Live webinars and in-store meet-ups