Positioning Product as Must-Have Holiday Gift for Millennials HP tasked BSM Media to position the HP Sprocket Photo Printer as the must have gift for the holidays and beyond. With the aim of influencing Millennials, DIY crafters, and holiday gift-givers, BSM Media seeded the HP Millennial Influencer Panel and MyPrintly Ambassadors each with the HP…
Kicking Off College Move-Ins by Naming a Go-To Retailer At Home Stores declared August 14-21st National College Move-In Week in an attempt to capitalize on the 200+ colleges and universities welcoming students back to campus. BSM Media highlighted the week through social media engagement with colleges, co-eds and moms of college students as well as a…
Influencer Immersion with Nutrition/Health Food Company BSM Media partnered with NOW Foods to invite mom influencers to the NOW Influencer Immersion event in 2016. We worked with this brand to create an immersive event with key influencers who had an interest in nutrition and health. The influencers spent the day in the factory learning about…
Increasing Product Recognition in Condensed Geographic Area BSM Media engaged in local marketing to moms by created a buzz online for Thorntons’ trio of bourbon-inspired offerings in the Lexington, KY and Louisville, KY markets. By activating the Social Spotters network in the target markets to find the featured trio of products and share photos of…
Increasing Likelihood to Buy Through Social Spotters BSM Media teamed up with Crayola to create a buzz online for Crayola’s Play Sand, available at Walmart. By activating the Social Spotters network to find and locate the Crayola Play Sand and share photos of it online, we were able to increase brand awareness and generate consideration…
Handpicking Influencers to Share Specific Brand Message We teamed up with Shamrock Foods Company to increase awareness and hype for the Rockin’ Refuel product launch. They wanted to create brand awareness among a specific target market of athletic female influencers in certain geographical markets and retailers. By engaging with specific influencers in our network of…
Fostering Engagement and Feedback Through Mom Panel BSM Media partnered with Chick-fil-A to increase Mom engagement and feedback. We put together a group of Mom ambassadors to participate in the Chick-fil-A Moms Panel, which was responsible for testing new products and communicating with the brand and their followers. Our Chick-fil-A Mom Panel participated in testing,…
Exceeding Expectations with App Downloads BSM Media created a buzz online surrounding the launch of Noddy Toyland Detective: Let’s Investigate. By activating mom influencers in our network to download the app and share information about it with their followers online, we were able to increase brand awareness and recognition for Noddy Toyland Detective and Kuato…
Designing an End-to-End Resort Conference BSM Media partnered with Beaches Resorts to create Beaches Resorts Social Media on the Sand, an invitation-only social media conference. Attendees sharpen their social media skills during this immersive and completely unique event through inspiring and empowering sessions, while connecting in the Caribbean and creating unforgettable memories amid an incredibly…
Fueling Impressions Through Exclusive Turnkey Programs Pillow Pets engaged BSM Media to increase brand awareness and increase social media sharing among Moms and their children. With this goal, BSM Media designed several marketing tactics in order to leverage its mom influence network and distribute brand messaging for Pillow Pets lines, including: Disney Pixar Cars 3,…
