Maria Bailey, author of Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales, and her team at BSM Media recently surveyed 1,100 moms across the US on their Easter buying behaviors. What we learned will empower toy companies during the Easter shopping season. Act now- only 30 days until Easter!
Retail Sale Awareness with Collegiate Millennials, DIY Influencers, and Photo Enthusiasts HP tasked BSM Media with creating awareness for a week-long BOGO 50% off sale for HP Ink at Staples, Best Buy, and Office Depot. BSM Media engaged digital influencers and their families to share sale information on their social media channels the week of…
Fueling Social Sharing and Brand Insights BSM Media partnered with Chick-fil-A to corral brand fans to amplify social sharing and provide brand insights. To do so, we formalized a brand ambassador community of mom influencers and engaged them with on-going communication. Results 1,000+ influencers engaging directly with the brand 650,000-800,000 impressions per quarter 24/7 access…
Engaging and Celebrating Through Video Sharing BSM Media partnered with Zales to create content to publicize their Mother’s Day contest. BSM Media identified top mom influencers to submit video content that created engaging and shareable montages. Utilizing the extensive MomSelect network, BSM Media distributed the branded content across social media, generating hundreds of thousands impressions.…
Building Relationships Through Advocacy Program When Children’s Claritin, a popular children’s allergy medicine brand, wanted to provide support to moms of allergy sufferers, BSM Media created an interactive platform via a private Facebook group where moms shared suggestions, stories and tips related to managing their children’s allergies. Members are provided with a tool kit from…
Enhancing Product Development Through Consumer Focus Groups BSM Media worked with HP to gain consumer insight about their product, the HP Sprocket, in order to enhance product development and position the product as a must-have gift for the 2016 holiday season. We conducted focus groups with HP engineers, Gen Z consumers, and Moms in order…
Mothers spend in excess of $3.1 trillion in the US economy each year according to research by BSM Media and Department of Agriculture data. It’s likely that this spending power will exceed $3.5 trillion in 2018. How will you capture a part of Mom’s wallet this year? You could continue doing what you did in 2017,…
In-Home Product Experiences LeapFrog, a leading brand for educational toys, partnered with BSM Media to develop unique in-home experiences for parents and their children, MommyParties. The highly anticipated “Learn, Create and Share” parties introduced attendees to a new learning tablet and reading system. In addition to these sought-after toys, the party kits contained customized recipes, games,…
Virtual Event Product Marketing with Mom Influencers BSM Media supported Chick-fil-A in promoting a new product included in Kid’s Meals. In order to promote the new product, we invited Mom Influencers to an exclusive virtual event and live chat with the product creator on BSM Media’s digital platform, MomTV, with mom influencers actively participated in the…
If current tuition rates are any indication, college and university recruitment is big business. Competition is high as enrollment numbers continue an upward trend year over year to the latest number of 20.5 million students in fall 2016, according to a report by the National Center for Education Statistics (NCES). Whether your brand offers products…
