What Kids Say About Connected Toys, Apps
How do kids get moms to buy new toys and apps? What advice do kids have for toy and game developers? Find out in this clip from Maria Bailey’s research presentation at Digital Kids Conference/Toy Fair ’16.
Moms and Apps: How Many and How Much?
Maria Bailey reveals recent research on moms, kids and apps at the Digital Kids Conference at Toy Fair ’16. How many apps are on her phone and how much will she pay?
Moms, Kids and Smart Connected Toys
Maria Bailey reveals research on what moms and kids think of smart, connected toys. From favorite toys and games to trends and why they buy. From Digital Kids Conference at Toy Fair ’16.
2 Quick Tips on Millennials
Maria Bailey shares two quick tips about these powerful consumer groups. From the Digital Kids Conference presentation at Toy Fair ’16.
Parents, Kids Drive Billion-Dollar Smart Toy Market
Today, a new study released at the Digital Kids Conference (co-located with Toy Fair) reveals parents are willing to spend big money for smart connected toys. In a survey by BSM Media and Digital Kids Media, 65% of parents say they would pay more for a smart connected toy (versus traditional toy) or on average…
2016: The Year Of The Social Mom Influencer
As 2015 winds down and the New Year is almost here, it’s time to dust off my crystal ball and offer my predictions on marketing to moms in 2016. Here are a few top-level thoughts for what’s new, what’s hot, and what’s “so 2015”. Mom bloggers will continue to shift their attention to simpler, quicker-to-post…
5 Last-Minute Marketing Tactics To Drive Holiday Sales With Millennial Moms
My Thanksgiving grocery shopping is finished; my Black Friday list is ready (yes, I confess I am one of the 5 a.m. deal seekers, but I knock out most of my holiday shopping by the time my family has breakfast). And as I made my Black Friday list, I thought about the light-speed approach of…
Millennial Moms and Mealplanning
Maria Bailey, mom marketing expert and CEO of BSM Media, speaks about millennial moms and food/mealplanning.
The Characteristics of Millennial Moms
Maria Bailey, mom marketing expert and CEO of BSM Media, speaks about the characteristics of millennial moms.
Millennial Moms Are Creators Of New Holidays
’Tis the season for fall holidays, and it seems like they keep arriving earlier every year! For Millennials, holidays and special occasions are not just about Halloween, Thanksgiving, Christmas and Hanukkah anymore. Even “Hallmark holidays” like Boss’s Day (today, coincidentally) have nothing on the trends that Millennials have created to celebrate milestones, particularly once these…