The Holidays Millennial Moms Celebrate
Maria Bailey, mom marketing expert and CEO of BSM Media, speaks about the “holidays” Millennial Moms celebrate.
The Different Kinds of Working Moms
Maria Bailey, mom marketing expert and CEO of BSM Media, speaks at the Utah Food Industry Association (August, 2015) about how moms define their professional roles:
What Motivates Moms
Maria Bailey, mom marketing expert and CEO of BSM Media, speaks at the Utah Food Industry Association (August, 2015) about what motivates moms:
How Millennial Moms Define Family
Maria Bailey, mom marketing expert and CEO of BSM Media, speaks at the Utah Food Industry Association (August, 2015) about how Millennial Moms define family:
The Core Values of Moms
Maria Bailey, mom marketing expert, speaks at the Utah Food Industry Association (August, 2015) about the core values of moms:
Presidential Candidates, Take Note: Market to Moms to Win Election ‘16
If the hand that rocks the cradle rules the world, that same hand could also choose the next US president. With almost 40 million moms heading to the polls in a little more than one year, it’s time for presidential candidates to pay attention to the issues and expectations of this powerful voting bloc. In…
Millennial Moms Redefine Work
As they have done with most aspects of life, Millennial Moms have put their own mark on the workplace and how they view employment. Millennials now compose 34% of the workforce according to the Department of Labor Statistics, outnumbering Boomers and Gen Xers who represent 32% combined. By 2020, they will represent 46% of all…
Periscope Up
I admit it; I’m crazy about Periscope. A relative newborn on the social media scene, Periscope is the iPhone app that lets you live stream video through Twitter from virtually anywhere in the world. An industry article earlier this month reports 10 million Periscope users with almost 2 million account holders opening the app on…
What Moms Are Watching This Summer (Other Than TV)
Video, video, video. It’s a topic I’ve posted about often, perhaps at the risk of sounding like a broken record. (Would Millennial Moms even know what that cliché refers to?) However, a recent study illustrates again the overwhelming use of video among moms of all generations, with higher numbers among Millennial Moms who love the…
The BOGO Of Offline Events
As I watched a mom snap a picture of a BOGO cereal display in my local grocery store last week (that she most likely shared on Facebook and Instagram), it reminded me of the importance of offline social interactions with moms that become a two-for-one, or BOGO opportunity for marketers. Face-to-face gatherings, formal or informal,…