As I watched a mom snap a picture of a BOGO cereal display in my local grocery store last week (that she most likely shared on Facebook and Instagram), it reminded me of the importance of offline social interactions with moms that become a two-for-one, or BOGO opportunity for marketers. Face-to-face gatherings, formal or informal,…
Let’s turn the spotlight on millennial dads. We all know that millennial moms are the hot topic right now, with this youngest generation of mothers (and all millennials) set to become the largest generation of consumers this year. Moving into the top spot of influence with moms are the dudes who, like moms, view fatherhood much…
Of the many differences between Millennial Moms and their predecessors, there is one influence that is worth noting for marketers and that is the redefined role of grandparents. The Millennial Moms’ parents as grandparents play a much bigger and more detailed role in the family, not only for the Moms but also for their children.…
There is probably no other word that holds as much importance in effective marketing to mothers than the word relationship, and no other generation places more value on the word than Millennial Moms. It’s a word that I typically tie to adjectives such as relevant, timely, meaningful and transparent. As marketers, while we know relationships…
The World Wide Web has created myriad opportunities for business from ecommerce to global insights within a keyboard’s distance. The business of marketing to moms has been untouched by the ability to share ideas and relationships. I’m often asked about the world of moms and marketing outside U.S. borders, especially if companies are contemplating an…
I’ve been in a nostalgic mood this week as my family and I celebrate the well-lived life of my father-in-law, who passed away last week at 88 years old. It certainly puts things in perspective as we approach the end of 2014 and reflect on all that has happened this year. I decided to look…
It’s October, the start of the Fall season and the rapid arrival of Holiday 2014. Although if my inbox is any indication, Holiday 2014 started a few weeks ago with a steady stream of emails signaling the kickoff of what retailers hope is a busy holiday sales season. Marketers hope so, too. We’re still three…
In the spirit of the back-to-school season, let’s open our math books and look at some big numbers. Moms spend an estimated $2.4 trillion on products and services every year. The global baby care market is expected to exceed $66 billion in US dollars by 2017, with close to 4 million babies born in the…
On any given night, on a not-so-infrequent basis, you can find me at the Forever 21 store in New York’s Times Square. Call it a guilty pleasure or perhaps a convenient stop at 11 p.m. after a business dinner; however, I just can’t help myself from stopping in on my way back to my hotel.…
I love surveys, data and statistics that turn opinions and emotions in to concrete, quantifiable numbers. Whether it’s for social media conferences we host, the dozens I attend each year or at the request of a client, survey data bring it all together. That’s why I’m pleased to see this recent report by Kelby Carr…