Marketing to Pet Parents BSM Media created an impactful Influencer program engaging 11 pet owners to drive awareness and participation for Niagara water’s Happy Howlidays initiative. The philanthropic program focused on giving back to local animal shelters in need and utilized influencers to spread the word. Our Creators developed creative & authentic feel-good holiday pet…
Regardless of the term you use to describe today’s economy, we can all agree that as the household manger, moms are being challenged to stretch their family’s dollar. A trip to the grocery store requires a new strategy only after finding the least expensive gas to put in their car and as children go back…
It’s a new year and with it brings the need for new marketing tactics to keep pace with shift in media consumption and shopping behaviors of today’s Gen Z and Millennial Moms. In 25 years of studying marketing and mom consumers, 2022 is likely to rank as one of the greatest years of change since…
TikTok Awareness BSM Media created a strategic Influencer program, where we worked with 10 TikTok Content Creators to drive positive brand association between dads and Entenmann’s Donuts during Father’s Day. Our TikTok Creators developed creative & funny videos that seamlessly delivered the message to a brand new audience for the brand on TikTok. TOP HIGHLIGHTS…
Marketing to Grandparents According to BSM Media research, 33% of grandparents pay for products and services on a monthly basis for their grandchildren. We recognize the buying power of grandparents and the influence they have as consumers. At BSM Media, we find original and unique ways to connect grandparents with products and brands, which ultimately…
As we move into the holiday selling season, brands are planning their marketing tactics. No doubt that the goal is to create a buzz around products. The more buyers see and hear about your product, the more they believe it makes the perfect gift purchase. This is one reason brands hope to land on the…
“I need influencers to post about my product.” I hear this statement more than a dozen times a week. With thousands of brands engaging with millions of social media influencers, the strategy of working with influencers needs to be much more refined and targeted. Brands likely have very specific goals behind why they want…
BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in strategic outreach, influencer engagement, and content creation. BSM Media also owns and operates MomSelect Influencer Network, MillennialInfluencers.com, GenZInfluencers.com, and Mommyparties.com. Maria Bailey is the CEO of BSM Media and the author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market,” “Power Moms,”…
Now that Mom consumers are pulling off their masks and sending their children back to summer camp, what can brands expect as they return to normalcy? BSM Media sought out those answers in a recent online survey of 590 millennial moms across America. The survey was conducted the week of April 25, 2021. It appears…
