My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle of seasonal and tactical campaigns churn year over year. Yes, most of them produce the expected sales return but what if you…
It’s taken social media by storm with over 12 million users in just 11 months but if you are scratching your head as to what to do with Clubhouse, you aren’t alone. A lot of people being invited to join Clubhouse- it’s currently by invitation only- wonder what to do once they join. I’m personally…
Producing Results for Brands Results Matter. 2020 was a challenging time for many brands. BSM Media was able to create record results for its clients. Our numbers tell the story. We connect brands with Mom consumers. We look forward to being part of your success story this year. Results: New Book Release: Marketing to Millennial…
Connecting with Canada-Based Influencers through Social Spotters BSM Media developed a strategic campaign to engage mom Social Spotters influencers in Canada to promote and build excitement around Mind the Gap’s launch at Canadian retailers. BSM Media’s strategy was to make it easy for consumers to find the game by highlighting social posts in the aisle…
Engaging Consumers and Influencing Purchases on TikTok While brands have proven results with Instagram, Facebook & Twitter- Engagement rates on Tiktok sometimes double their social counterparts. As a trendsetter in marketing to moms, it’s no surprise that BSM Media is active on Tik Tik. For Halloween, Party City partnered with BSM Media to create influencer…
Driving Holiday Toy Sales BSM Media and Mom Select Social Spotter Influencers teamed up with top leading children’s brand-Just Play to share their favorite toys during the holiday season. Over the course of 6 months, BSM Media engaged 450 unique mom influencers to purchase Just Play toys at selected retailers and then post the…
Connecting with On-The-Go Moms BSM Media’s mom influencers team up with top leading brands like Kellogg’s to share their favorite products for busy moms. Kellogg’s Joyböl smoothie bowls launched in 2018 with the purpose of bringing food joy to busy, on-the-go consumers looking for a conveniently satiating, creamy + crunchy, layered food experience. Who better…
Say good-bye to blowing out the candles on a birthday cake, big bowls of chips, and slumber parties, celebrations are getting a new look in 2021 thanks to Covid-19. In a recent survey by BSM Media, the leading Marketing to Moms agency, 89% of US mothers indicated they will be changing the way they host parties,…
Over $3 billion gift cards exchanged hands over the holidays. Grandparents who just couldn’t decide what toy Tyler would want for Christmas and Moms who just needed a little something for the stocking. Now that the gift wrapping is in the trash, gift card redemptions will begin. Thanks to Covid and the spike in online…
With local lockdowns looming and Covid cases spiking in many states, holiday retailers will have to re-think the holiday shopping season in order to meet sales goals. In a recent survey by BSM Media of 958 female shoppers, 83% indicated they will be doing over 60% of their shopping online this year. This means…
