It’s the holiday season whether we are ready for it for not. It’s also the holiday season for 2020 which means that it will come with changes. If you haven’t read our consumer insights on Brands and Holiday Shopping – now is a great time to empower you and your team with how mom consumers…
BSM Media creates marketing to moms tactics based on consumer behaviors. Over 25 years of studying the way moms purchase products and the journey to brand loyalty have allowed us to leverage this knowledge for our clients. The Social Spotters tactic is perhaps the most successful program we ever developed and execute for clients. What…
Brands, retailers and marketers can expect that things will be different this year as they prepare for moms to open their wallets for holiday shopping. Although the holidays won’t be cancelled, Moms will be approaching how they buy gifts, celebrate with family and friends and prepare meals with thoughts of Covid, civil unrest and economic…
BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in strategic outreach, influencer engagement, and content creation. BSM Media also owns and operates MomSelect Influencer Network, MillennialInfluencers.com, GenZInfluencers.com, and Mommyparties.com. Maria Bailey is the CEO of BSM Media and the author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market,” “Power Moms,”…
Halloween. It’s the second highest holiday spend among moms after Christmas. With social distancing and the cancelation of some college fall sports, it’s natural progression to ask, what about Halloween? BSM Media surveyed 945 mothers from across the United States for their thoughts on the spooky and fun holiday during a pandemic. Here’s a look…
Survey reveals Moms are avoiding retail shopping and filling backpacks with PPE. The effects of Covid are changing the 2020 Back to School season not only for educational institutions but for how moms are shopping for their children’s supplies for the new school year. In a recent survey by BSM Media, a marketing agency which…
Women with children are the most powerful consumers in the US economy. They control over $3.8 trillion dollars of spending each year and make 80% of household buying decision according to BSM Media’s CEO Maria Bailey, Author of “Marketing to Milliennial Moms”. Retailers depend on them to meet their Back to School and holiday goals…
Spreading Optimism Among Mom Influencers Leading fruit brand partnered with BSM Media to execute #SilverLiningSelfies – an initiative aimed at spreading optimism & hope during these unprecedented times by having moms write the Silver Lining of staying at home on a Dole Banana. The moms then held the banana up like a smile and shared…
Launch New Toy Line with Social Spotters Skyrocket partnered with BSM Media to support & promote the launch of their new product, Blume Baby Pops, by utilizing our signature Social Spotters campaign. This drove 40+ moms into store across the country, featuring where to find & purchase the new product. We also collaborated with moms who worked on…
Engaging Moms with In-Home Playdate A top global toy brand partnered with BSM Media to create an in-home experience when Covid 19 forced them to cancel public playground events. Their goal was to promote & build excitement around Little Tikes World’s Biggest Play Date and engage moms in hosting their own in-home playdate party. Through a…
