Generation Z young adults are beginning to find their way into motherhood. Currently, the oldest Gen Z cohort is 23 years old. In fact, in less than 5 years, the number of Gen Z moms are estimated to be 8 million strong and growing. To prepare your brand for this new generation of mothers, here’s…
I don’t typically attend conferences but there was something about the Ad Age Small Agency Conference that seemed interesting. As someone who spends 40% of her professional time on a stage speaking about Marketing to Moms, I don’t get excited about booking another plane ticket or sitting in a hotel ballroom for 6 hours but…
Back-to-School shopping season is in full swing. Are you capturing Mom’s spending as she prepares her family for the first day of school?
BSM Media recently uncovered some helpful insights for brands about the behaviors of moms and Back-to-School.
It was 2013, and most brands were throwing money and product at Mommy Bloggers in hopes that a blog post would drive sales. This cycle occurred with every product launch, and it continues today with many brands. However, an email from the Chick-fil-A innovation center transformed the way this brand worked with moms, and it…
Yes, you read that right- Gen Z moms. Although many marketers are still trying to capture the spending of the youngest Millennial Moms, the first Gen Z moms are arriving. The oldest women of the Generation Z are now between 18 and 22 years old. According to Fast Company, Gen Z consumers will dominate the…
Bridging the Gap Between Traditional Media and Social Media BSM Media bridges the gap between traditional media and social media through leveraging relationships with brands. In a recent Chick-fil-A Mom Panel initiative, BSM Media was able to connect the members of their ambassador panel, currently in its 5th year, with nationwide family-friendly show, Small Town…
2018 has been labeled by some marketers as the year influencer marketing was legitimized. According to Ad Week, companies will spend upwards of $10 billion using influencers to deliver their message. Leveraging the power of ‘word of marketing’ has long been an effective tactic in marketing to moms and continues to be successful as Gen…
There’s been a great deal of conflicting press recently about influencer marketing. On one end of the spectrum are articles touting that Influencer marketing is the “in” tactic for 2018. On the other end is an Ad Age article citing P&G’s influencers with fake followers that became viral among marketers and influencers alike. When I…
When it comes to shopping for Father’s Day gifts, Millennial moms take gift-buying into their own hands by not asking Dad for gift ideas or a gift list, according to a new survey by BSM Media on Father’s Day gift-buying trends. Good news for Millennial fathers- more than two-thirds of Millennial moms say they have…
When it comes to toy sales during the summer, moms buy more than just outdoor toys which accounts for over $3 billion of the $84 billion industry. The key to capturing the opportunity that exists for toymakers is to deliver the right message to moms at the right time. While most toymakers focus heavily on…
