Driving Toy Sales Through Creative Content BSM Media partnered with ZURU to promote Mayka Toy Block tape during the Easter shopping season. BSM Media engaged with influencers to create themed videos featuring Mayka products leading up to Easter. Videos were shared on blog posts and on influencers’ social media channels, including: Instagram, Pinterest, and Facebook.…
We’re Expanding Our Influence! BSM Media is excited to announce the expansion of our Influencer Marketing services to include Millennial Influencers and Gen Z Influencers. Experience and Innovation Lead to More Influence For over 20 years, BSM Media has connected Brands with Mom Influencers. We’ve studied consumer behaviors, social media usage, and what they buy.…
According to the National Retail Federation Mother’s Day in the United States is almost a $24 Billion business. However, most brands miss the mark with their advertising and marketing because they neglect marketing to mothers and focus their efforts on dads. According to BSM Media, the premier Marketing to Moms agency, eighty-six percent of mothers…
Tapping into our Influencers’ Kids: How We Connect Brands with Gen Z At BSM Media, we have been studying most teens since they were born. As the expert in Moms, our immersion in the Mom Market gave our team a front row seat to the evolution of the Gen Z generation. Utilizing our resources in…
Website Development and Rollout Using Mom Ambassadors BSM Media created and manages a new website for HP where families can create and be inspired with their HP products. We specifically designed and created this stimulating new content for HP that continues to build lasting relationships with the brand and the DIY community 2 years later.…
Creating Genuine Joy to Build Brand Loyalty with Surprise and Delight Campaign We teamed up with Qixels for one of our favorite project types, a surprise and delight event. BSM Media mailed boxes of Qixels to social media influencers and their families after identifying top social media influencers in the product age range. Through surprise…
Creating a Sense of Need During the Holidays Cepia, a top toy brand, partnered with BSM Media to introduce its latest product line, The Amazing Zhus Magician Pets, exclusively available at a big box retailer, in time for the holiday season. BSM Media created an integrated plan to drive in-store and e-commerce traffic, as well…
Celebrating 100 Years with In-Home Parties Across America We teamed up with Morton Salt to celebrate the Morton Salt Girl’s 100th birthday and promote the brand to Moms across the nation. We corralled our select group of mom influencers to host 100 MommyParties over 100 days in 100 cities. The celebration also included creative Pinterest…
Teaming Up with Creative Influencers to Promote Product Launch HP and BSM Media partnered to create a series of YouTube and Facebook videos with popular social media influencers, What’s Up Moms and The Holderness Family. Original videos were created to feature and showcase the new HP Envy printer for its release in September of 2017. …
Sweepstakes Drive Moms into Stores to Find and Share Products BSM Media created a buzz online for PlayMonster’s Wonder Crew products. By activating our Social Spotters network to share photos of products in stores, we were able to increase brand awareness and recognition for Wonder Crew products among mom consumers. PlayMonster was able to gather…
