I don’t typically attend conferences but there was something about the Ad Age Small Agency Conference that seemed interesting. As someone who spends 40% of her professional time on a stage speaking about Marketing to Moms, I don’t get excited about booking another plane ticket or sitting in a hotel ballroom for 6 hours but…

Back-to-School shopping season is in full swing. Are you capturing Mom’s spending as she prepares her family for the first day of school? BSM Media recently uncovered some helpful insights for brands about the behaviors of moms and Back-to-School.

It was 2013, and most brands were throwing money and product at Mommy Bloggers in hopes that a blog post would drive sales. This cycle occurred with every product launch, and it continues today with many brands. However, an email from the Chick-fil-A innovation center transformed the way this brand worked with moms, and it…

Yes, you read that right- Gen Z moms. Although many marketers are still trying to capture the spending of the youngest Millennial Moms, the first Gen Z moms are arriving. The oldest women of the Generation Z are now between 18 and 22 years old. According to Fast Company, Gen Z consumers will dominate the…

2018 has been labeled by some marketers as the year influencer marketing was legitimized. According to Ad Week,  companies will spend upwards of $10 billion using influencers to deliver their message.  Leveraging the power of ‘word of marketing’ has long been an effective tactic in marketing to moms and continues to be successful as Gen…