What We Know

How to Prepare Your Brand Today for Tomorrow’s Gen Z Moms

How to Prepare Your Brand Today for Tomorrow’s Gen Z Moms

Yes, you read that right- Gen Z moms. Although many marketers are still trying to capture the spending of the youngest Millennial Moms, the first Gen Z moms are arriving. The oldest women of the Generation Z are now between 18 and 22 years old. According to Fast Company, Gen Z consumers will dominate the…

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Mom Influencers talking at playdate

Mom Influencers: One Size Does Not Fit All

2018 has been labeled by some marketers as the year influencer marketing was legitimized. According to Ad Week,  companies will spend upwards of $10 billion using influencers to deliver their message.  Leveraging the power of ‘word of marketing’ has long been an effective tactic in marketing to moms and continues to be successful as Gen…

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5 Simple Ways to Avoid Fake Mom Influencers - Mother and Child on Phone

5 Simple Ways to Avoid Fake Mom Influencers

There’s been a great deal of conflicting press recently about influencer marketing. On one end of the spectrum are articles touting that Influencer marketing is the “in” tactic for 2018. On the other end is an Ad Age article citing P&G’s influencers with fake followers that became viral among marketers and influencers alike. When I…

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Mother Outside Playing with Daughter During Summer

4 Proven Marketing to Mom Tactics for Selling Toys this Summer

When it comes to toy sales during the summer, moms buy more than just outdoor toys which accounts for over $3 billion of the $84 billion industry. The key to capturing the opportunity that exists for toymakers is to deliver the right message to moms at the right time. While most toymakers focus heavily on…

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