Influencer Product Sampling: The MomSelect Swag Suite is back! The MomSelect Swag Suite is traveling to Orlando, Florida this year! Headlined by HP and MyPrintly, the MomSelect event will gather more than 200 top Social Media Mom Influencers. Attendees of the invitation-only event, which takes place during BlogHer*, will receive an exclusive MomSelect Swag Bag which…

Retail Shelfies Expose the Best of Influencer Marketing on Instagram Your product has finally hit the shelves of Target, Walmart, CVS or other retailers. After months spent in development, packaging and buyer meetings, you’re faced with the biggest challenge yet; driving consumers to stores to buy your product. Meet BSM Media’s Social Spotters, a diverse…

I recently completed a four-article series on marketing to moms for Bentson Clark reSource, a quarterly publication dedicated entirely to orthodontic practices. Why orthodontists, you may ask? This particular healthcare category is all about moms and their children, of course. For the back story, I have Chris Bentson to thank for the opportunity to contribute…

There was once a time when most of us were listening to music on cassette tapes, when brands interacted with consumers only in focus group facilities and information was gathered via phone surveys. Today, the options to engage with customers are boundless. Technology’s rapid growth birthed a new wave of advancement. Everything from our dog’s collar…

There’s been a lot of debate around the death of the mom blogger. Regardless of what side of the fence you fall on in the argument, the good news is that mom bloggers have given birth to social media influencers with greater reach and more channels to deliver your message. Yesterday’s mom blogger has extended…