Maria Bailey reveals research on what moms and kids think of smart, connected toys. From favorite toys and games to trends and why they buy. From Digital Kids Conference at Toy Fair ’16.

Maria Bailey shares two quick tips about these powerful consumer groups. From the Digital Kids Conference presentation at Toy Fair ’16.

Today, a new study released at the Digital Kids Conference (co-located with Toy Fair) reveals parents are willing to spend big money for smart connected toys. In a survey by BSM Media and Digital Kids Media, 65% of parents say they would pay more for a smart connected toy (versus traditional toy) or on average…

As 2015 winds down and the New Year is almost here, it’s time to dust off my crystal ball and offer my predictions on marketing to moms in 2016. Here are a few top-level thoughts for what’s new, what’s hot, and what’s “so 2015”. Mom bloggers will continue to shift their attention to simpler, quicker-to-post…

My Thanksgiving grocery shopping is finished; my Black Friday list is ready (yes, I confess I am one of the 5 a.m. deal seekers, but I knock out most of my holiday shopping by the time my family has breakfast). And as I made my Black Friday list, I thought about the light-speed approach of…