It’s October, the start of the Fall season and the rapid arrival of Holiday 2014. Although if my inbox is any indication, Holiday 2014 started a few weeks ago with a steady stream of emails signaling the kickoff of what retailers hope is a busy holiday sales season. Marketers hope so, too.  We’re still three…

In the spirit of the back-to-school season, let’s open our math books and look at some big numbers. Moms spend an estimated $2.4 trillion on products and services every year. The global baby care market is expected to exceed $66 billion in US dollars by 2017, with close to 4 million babies born in the…

On any given night, on a not-so-infrequent basis, you can find me at the Forever 21 store in New York’s Times Square. Call it a guilty pleasure or perhaps a convenient stop at 11 p.m. after a business dinner; however, I just can’t help myself from stopping in on my way back to my hotel.…

I love surveys, data and statistics that turn opinions and emotions in to concrete, quantifiable numbers.  Whether it’s for social media conferences we host, the dozens I attend each year or at the request of a client, survey data bring it all together. That’s why I’m pleased to see this recent report by Kelby Carr…

With an estimated 4 million babies born in the U.S. every year, the number for marketers to pay attention to is $10,000 to $12,000. That’s the average to low end of the budget that today’s mom-to-be will spend as she prepares for baby’s arrival. Women having babies and raising young children are the Millennial generation,…