It’s Back to School season for moms, and perhaps as a marketer you have overlooked the opportunity to tap into mom’s wallet because you don’t sell school supplies or computers. Don’t make this mistake. The start of the school year means much more to mothers than packing lunches and backpacks. It’s recognized as New Year’s…

When we talk about marketing to moms, the newborn and baby market are usually the focus, and with good reason. The global baby care market is expected to increase its total sales to $66 billion by 2017. Numbers I’ve seen vary from $7,000 to $12,000 that parents spend on products in baby’s first year. However,…

May is the month for Moms.  Between Mother’s Day and National Mom’s Nite Out, www.momsniteout.com, there’s a lot of celebrating around motherhood. As marketers join in the celebration to connect with moms, I thought it would fun to take a look at some of the brands that are executing interesting marketing campaigns around mothers and where the…

This week, I’m heading to New York to take part in the State of the American Mom Power Breakfast. You might be thinking, “OK, Maria. There are dozens of these power breakfasts every day.” However, this event is unique for its focus on moms, the latest research on moms spending habits, the release of valuable…

At least once a year, my mailbox is flooded with social media moms asking the same question- “How do I get invited on brand-sponsored trips?” Of course, the question isn’t worded exactly like this by every single mom, but this is essentially the question. Most of the emails actually present the question surrounded by a great deal of…