This year’s Digital Kids Conference is being helmed by a stellar advisory board. This group of industry experts will provide direction, speaker recommendations and focus to the upcoming program. They include: Maria Bailey, BSM Media, Inc., CEO/President Michael Bellavia, Animax Entertainment, President Richard Gottlieb, Global Toy Experts, President, Global Toy News, Publisher Amy Henry, C&R Research, Vice President, Youth…
This is a blog post I’ve wanted to write for some time and now I do so with a bit of lingering hesitation. I’ve delayed putting my observations into writing because I didn’t want to seem like I was generalizing or calling out any one blogger’s personal situation. However, enough time and events have gone by…
Historians attribute Bill Clinton’s successful run for the White House to “soccer moms.” Today, these mothers of influence can be found online on Facebook, Pinterest and Instagram. With mothers numbering over 82 million in the U.S., it’s no surprise that both Ann Romney and Michelle Obama made an effort to appeal to voting mothers during…
MomTV.com, the largest online TV network for moms, recently launched an enhanced site where moms join together to discover, learn and share through video. The new, interactive experience of MomTV.com lets moms upload videos on their own channel or simply watch videos, enjoy an online community and share experiences, opinions and advice on all things…
Add another item to your list of what not to do when marketing to moms – compiling and publishing a list of the top influential mommy bloggers, complete with a link to your Marketing to Mom agency website. This weekend, the buzz in the social media mom playground was not a hot new product or…