It’s 2013 and as the number on your calendar changes so should some of your mom marketing strategies. I’ve assembled 13 do’s and don’ts that you may want to pay attention to as you enter the new year. Do create a strategy for Pinterest. Looking for Millennial moms? This is the virtual playground where Millennial moms…
If you think this blog post is about delivering your marketing messages to moms while she’s running errands and carpooling to children, you might be surprised. It is about a mom running and about marketing to moms but the mom is me, and the run is my weekly long training run. It’s that time of the year…
This year’s Digital Kids Conference is being helmed by a stellar advisory board. This group of industry experts will provide direction, speaker recommendations and focus to the upcoming program. They include: Maria Bailey, BSM Media, Inc., CEO/President Michael Bellavia, Animax Entertainment, President Richard Gottlieb, Global Toy Experts, President, Global Toy News, Publisher Amy Henry, C&R Research, Vice President, Youth…
This is a blog post I’ve wanted to write for some time and now I do so with a bit of lingering hesitation. I’ve delayed putting my observations into writing because I didn’t want to seem like I was generalizing or calling out any one blogger’s personal situation. However, enough time and events have gone by…
Historians attribute Bill Clinton’s successful run for the White House to “soccer moms.” Today, these mothers of influence can be found online on Facebook, Pinterest and Instagram. With mothers numbering over 82 million in the U.S., it’s no surprise that both Ann Romney and Michelle Obama made an effort to appeal to voting mothers during…