The mom market is one of the most influential consumer segments in retail today. When we talk about this audience, we’re not just referring to mothers shopping for their children. The mom market covers women balancing multiple roles: caregivers, professionals, and household decision-makers, who drive purchasing decisions that extend far beyond diapers and school supplies.…
I love surveys, data and statistics that turn opinions and emotions in to concrete, quantifiable numbers. Whether it’s for social media conferences we host, the dozens I attend each year or at the request of a client, survey data bring it all together. That’s why I’m pleased to see this recent report by Kelby Carr…
With an estimated 4 million babies born in the U.S. every year, the number for marketers to pay attention to is $10,000 to $12,000. That’s the average to low end of the budget that today’s mom-to-be will spend as she prepares for baby’s arrival. Women having babies and raising young children are the Millennial generation,…
There was a day in the not-too-distant past when sponsors had only a few choices for event sponsorship in the mom blogosphere. However, as the space has matured and grown, so have the conferences that serve the assorted interests and experience level of mom bloggers. Before throwing your dollars at the same events you’ve been…
Everyone is looking for the next best marketing initiative to connect their brand with moms and ultimately drive sales of their products. As marketers, you have most likely dabbled in all the new marketing programs on Pinterest, Youtube, Instagram and Vine. We all want to find the silver bullet – that one program starts the…