I love when I see great Mom Marketing. I can’t help it. I am old enough to remember a day when brands didn’t really focus on moms in their marketing campaigns. Let me correct myself; there were some brands in the ’90s that used images of June Cleaver to portray their interest in and knowledge…
Summer time is in full swing. Families are traveling to historical sites and theme parks across the country. Moms are packing their bags for business trips as well. It’s the season when many brands decide to use travel as way to bond with social media moms. If history serves me right, the first mom blogger…
It’s no secret that Mom is the glue that holds the family project together. Mom drives the kids everywhere, juggles appointments with soccer games and often works outside the home. In today’s world of being the “multi-tasker extraordinaire”, it is more important than ever to understand what drives a Mom’s behavior and choices, and most…
Spring is upon us and while many marketers plan based on a retail calendar, we challenge you to think like a mom. Knowing what’s on her “to-do “ list today can impact your bottom line tomorrow. Here’s where the opportunities lie today for marketers: 1) Easter Baskets- Moms are frantically searching for small, fun items…
More and more, we are reading articles and blog posts about the changing roles of fathers in today’s family. Everyone seems to agree that today’s fathers are more involved and active in their role as parent and caregiver. Last month, in cooperation with the Marketing to Moms Coalition, we fielded a survey of 100 social…