What We Know

Knowing What Moms are Doing Today can Generate Sales for You Tomorrow

Spring is upon us  and while many marketers plan based on a retail calendar, we challenge you to think like a mom. Knowing what’s on her “to-do “ list today can impact your bottom line tomorrow. Here’s where the opportunities lie today for marketers: 1)      Easter Baskets-  Moms are frantically searching for small, fun items…

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Stop Calling Us “Mommy Bloggers”

I have the benefit of being a mom and a blogger. In fact, mom is the probably the title I am most proud of possessing. Last week, I even became a West Point Mom. I am also a blogger. However, I am also a podcaster, a radio talk show host, columnist, author and business owner.…

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Where Your Brand Needs to Be in 2012

There have been lots of predictions about moms in the New Year: how moms are shopping, what they will buy and what you should be doing to connect with them. I decided to focus on the “where” in the formula of how to market with moms. Even the best tactics will miss the target if…

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A Campaign That Honors, Empowers, Respects Mom

All too often, it seems that the media spotlight shines on marketing initiatives gone bad. Unfortunately, the same viral buzz that is created with a good mom marketing program can take a brand mistake and catapult it to another level. I’m not going to waste my words here recapping all the social media tragedies of…

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