With every New Year come waves of change. We make resolutions to do things differently, whether it’s changing our eating habits or the manner in which we manage our money. For marketers, January presents the opportunity to evaluate the goals of the year past, test new initiatives in the coming year and re-evaluate insights of…

I love Twitter. Absolutely love it and as a marketer you should too. As the mother of four, I use Twitter much in the same way I used to use Google or Yahoo!. When I need a recipe for a quick kid-friendly snack, I tweet it. Looking for a great gift idea? I tweet it.…

This article appeared in MediaPost Publications: Just in time for the holidays and mom’s rush to cross gifts off her list, the Marketing to Moms Coalition, a nonprofit industry group, has released the results its “Moms Holiday Spending Trends 2009” report. The group surveyed 1,225 moms with children under 18 living at home. Some might…

A lot has been written about “mommy bloggers” — a term, by the way, that most moms who blog dislike. Marketers clamor to sites with trips, product samples and incentives by the thousands. Rightfully so, marketers recognize the powerful influence these women have on their peers. It is a 180-degree move in the right direction…

There is a rapid emergence of mom vloggers and it’s time for marketers who want to stay ahead of the game to take notice. Let me give you an example. Just three short weeks after launching MomTV, this online video destination for moms has over 30 live weekly shows booked on their 24/7 Mom TV online…