In over a decade of formally studying moms, I’ve never seen as much of a frenzy surrounding one type of marketing initiative as I’ve witnessed with mom bloggers. Blogging has taken everyone by storm including the moms themselves. Much to their own surprise, Mom Bloggers are accidental business women. They are mothers who simply started…

Add Chief Germ Buster to the many titles mother’s hold. According to a recent survey by BSM Media with over 600 mothers, 85% of moms claim to make the hygiene product decisions in their family. But just as the economy has challenged her to do more with her family’s dollars, she’s taking a different approach to family…

African American and Caucasian Moms Differ on Battling a Down Economy, Aspirations for their Children and Parental Challenges When it comes to motherhood, nothing is black and white. As we usher in the historic inauguration of our first African American President, BSM Media examines the behaviors, values and habits of mothers across racial lines. Our…

Great information just released from the Marketing to Moms Coalition! Moms use the Internet Three Hours a Day and Report Spending More Time Online than their Kids Move over, Junior, Mom needs to check her email. In a study released on the eve of the annual International Consumer Electronics Show, American mothers revealed some surprising…

I feel like I need to comment on Motrin-gate as I continue to read the endless flow of articles, blog posts and videos regarding the now pulled Motrin ad campaign. As the author of every book but one on Mom Marketing and most recently, “Mom 3.0: Marketing With Moms by Leveraging Social Media and New Technology“, it seems…