The Marketing to Mom Coalition, of which I am a Founding Member, today released the results of the State of American Moms. It’s a wonderful report focused on everything from technology to shopping behaviors of mothers. The full report is available from the Marketing to Moms Coalition,www.marketingtomomcoalition.org. I am excited to share a few of…

This week the Marketing to Moms Coalition and BSM Media, www.bsmmedia.comhosted the Mommy Blogger Monologues. It was the second of a national tour of events planned to educate, inform and create a dialogue between Mommy Bloggers and companies. When I created the Mommy Blogger Monologues it was the outcome of reading hundreds of mom blog posts…

If you’ve read my blog, heard me on Mom Talk Radio or read one of my articles on Desexualizing Six Year Olds, you know that I’ve been working on an exciting new project, the Precious Girls ClubTM. It’s a new virtual world website and chapter book series for young girls. Since it’s from Precious Moments®,…

Since I’m always interested in the attitudes and intentions of Moms, we recently polled Moms nationwide on a topic that is on everyone’s minds these days: campaign 2008. We know that Moms are planning to come out to the polls and we know the hot-button issues in the Presidential race. But, debate topics aside, what…

What is your agency’s definition of “relationship”? For almost two decades, I’ve written and preached about the importance of relationships when it comes to marketing to mothers. Today more than ever, taking the time to establish meaningful relationships is imperative, particularly with mommy bloggers. The backlash that can occur when public relations and marketing agencies…