“I need influencers to post about my product.” I hear this statement more than a dozen times a week.  With thousands of brands engaging with millions of social media influencers, the strategy of working with influencers needs to be much more refined and targeted.   Brands likely have very specific goals behind why they want…

  BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in strategic outreach, influencer engagement, and content creation. BSM Media also owns and operates MomSelect Influencer Network, MillennialInfluencers.com, GenZInfluencers.com, and Mommyparties.com.   Maria Bailey is the CEO of BSM Media and the author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market,” “Power Moms,”…

Now that Mom consumers are pulling off their masks and sending their children back to summer camp, what can brands expect as they return to normalcy? BSM Media sought out those answers in a recent online survey of 590 millennial moms across America. The survey was conducted the week of April 25, 2021.  It appears…

My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle CPG tactics each year. Yes, most of them produce the expected sales return but what if you could be the next Chobani…

My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle of seasonal and tactical campaigns churn year over year. Yes, most of them produce the expected sales return but what if you…