Let’s face it the toy industry has seen its challenges over the last 18 months.  First it was the elimination of Toys R’ Us as a major distribution channel, then it was delays in manufacturing while China battled COVID-19.   Things were looking brighter recently for those brands with enough inventory to enjoy a spike in…

The locked doors of local malls will soon be open and homebound moms will be released from their confinement.  As states begin to reopen the economy and allow retailers to welcome customers back, will moms be rushing out to flex their spending power? BSM Media surveyed over 500 mothers from across America about their anticipated…

Four weeks ago when most America when into lockdown, marketers worried about the future of their marketing to mom campaigns. What they soon discovered however was that homebound moms searching for products, educational tools and entertainment created opportunities for sales growth.   Most importantly the new normal presented the chance to deepen their relationship with mothers,…

The New Opportunity in Connecting Your Brand to Moms  Right now, is the BEST time to strengthen your relationship with Moms. They are loyal to the brands that support them when they need them the most and right now is one of those times. There are numerous opportunities to be relevant to their homeschooling, boredom…

Even as Generation Z is entering motherhood, brands are still trying to understand and tap into the spending of Millennial Moms.  Unfortunately, many are entrusting this daunting task to their agency who may or may not understand the demographic themselves. Here are 5 questions that can help brands steer their marketing activities toward a higher…