While you can never plan for content to go viral, you can set yourself and your brand up for it to be more likely to happen. Millions of Mom Content Creators upload videos, blogs and clips to social media touting products to other moms each day, so what’s the secret of those sponsored posts that…
In less than 4 months, OpenAI’s ChatGPT has created a stir among teachers, business owners and tech enthusiasts. In the simplest form, ChatGPT is a chatbot that uses artificial intelligence (AI) and natural language processing (NLP) to understand customer questions and automate responses to them, simulating human conversation. Why the fuss? ChatGPT can produce a…
Regardless of the term you use to describe today’s economy, we can all agree that as the household manger, moms are being challenged to stretch their family’s dollar. A trip to the grocery store requires a new strategy only after finding the least expensive gas to put in their car and as children go back…
It’s a new year and with it brings the need for new marketing tactics to keep pace with shift in media consumption and shopping behaviors of today’s Gen Z and Millennial Moms. In 25 years of studying marketing and mom consumers, 2022 is likely to rank as one of the greatest years of change since…
