According to the National Retail Federation Mother’s Day in the United States is almost a $24 Billion business. However, most brands miss the mark with their advertising and marketing because they neglect marketing to mothers and focus their efforts on dads. According to BSM Media, the premier Marketing to Moms agency, eighty-six percent of mothers purchase at least…
My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle of seasonal and tactical campaigns churn year over year. Yes, most of them produce the expected sales return but what if you…
It’s taken social media by storm with over 12 million users in just 11 months but if you are scratching your head as to what to do with Clubhouse, you aren’t alone. A lot of people being invited to join Clubhouse- it’s currently by invitation only- wonder what to do once they join. I’m personally…
Say good-bye to blowing out the candles on a birthday cake, big bowls of chips, and slumber parties, celebrations are getting a new look in 2021 thanks to Covid-19. In a recent survey by BSM Media, the leading Marketing to Moms agency, 89% of US mothers indicated they will be changing the way they host parties,…
Over $3 billion gift cards exchanged hands over the holidays. Grandparents who just couldn’t decide what toy Tyler would want for Christmas and Moms who just needed a little something for the stocking. Now that the gift wrapping is in the trash, gift card redemptions will begin. Thanks to Covid and the spike in online…
With local lockdowns looming and Covid cases spiking in many states, holiday retailers will have to re-think the holiday shopping season in order to meet sales goals. In a recent survey by BSM Media of 958 female shoppers, 83% indicated they will be doing over 60% of their shopping online this year. This means…
It’s the holiday season whether we are ready for it for not. It’s also the holiday season for 2020 which means that it will come with changes. If you haven’t read our consumer insights on Brands and Holiday Shopping – now is a great time to empower you and your team with how mom consumers…
BSM Media creates marketing to moms tactics based on consumer behaviors. Over 25 years of studying the way moms purchase products and the journey to brand loyalty have allowed us to leverage this knowledge for our clients. The Social Spotters tactic is perhaps the most successful program we ever developed and execute for clients. What…
Brands, retailers and marketers can expect that things will be different this year as they prepare for moms to open their wallets for holiday shopping. Although the holidays won’t be cancelled, Moms will be approaching how they buy gifts, celebrate with family and friends and prepare meals with thoughts of Covid, civil unrest and economic…
BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in strategic outreach, influencer engagement, and content creation. BSM Media also owns and operates MomSelect Influencer Network, MillennialInfluencers.com, GenZInfluencers.com, and Mommyparties.com. Maria Bailey is the CEO of BSM Media and the author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market,” “Power Moms,”…