5 Takeaways from Ad Age Small Agency Conference

5 Takeaways from Ad Age Small Agency Conference

I don’t typically attend conferences but there was something about the Ad Age Small Agency Conference that seemed interesting. As someone who spends 40% of her professional time on a stage speaking about Marketing to Moms, I don’t get excited about booking another plane ticket or sitting in a hotel ballroom for 6 hours but…

Mom Influencers talking at playdate

Mom Influencers: One Size Does Not Fit All

2018 has been labeled by some marketers as the year influencer marketing was legitimized. According to Ad Week,  companies will spend upwards of $10 billion using influencers to deliver their message.  Leveraging the power of ‘word of marketing’ has long been an effective tactic in marketing to moms and continues to be successful as Gen…

5 Simple Ways to Avoid Fake Mom Influencers - Mother and Child on Phone

5 Simple Ways to Avoid Fake Mom Influencers

There’s been a great deal of conflicting press recently about influencer marketing. On one end of the spectrum are articles touting that Influencer marketing is the “in” tactic for 2018. On the other end is an Ad Age article citing P&G’s influencers with fake followers that became viral among marketers and influencers alike. When I…

Millennial Influencers and Gen Z Influencers

Announcing The Launch Of Two New Influencer Communities

We’re Expanding Our Influence! BSM Media is excited to announce the expansion of our Influencer Marketing services to include Millennial Influencers and Gen Z Influencers. Experience and Innovation Lead to More Influence For over 20 years, BSM Media has connected Brands with Mom Influencers. We’ve studied consumer behaviors, social media usage, and what they buy.…

4 Last-Minute Tips to Increase Your Mother’s Day Sales

According to the National Retail Federation Mother’s Day in the United States is almost a $24 Billion business. However, most brands miss the mark with their advertising and marketing because they neglect marketing to mothers and focus their efforts on dads. According to BSM Media, the premier Marketing to Moms agency, eighty-six percent of mothers…