Producing Results for Brands Results Matter. 2020 was a challenging time for many brands. BSM Media was able to create record results for its clients. Our numbers tell the story. We connect brands with Mom consumers. We look forward to being part of your success story this year. Results: New Book Release: Marketing to Millennial…
Engaging Consumers and Influencing Purchases on TikTok While brands have proven results with Instagram, Facebook & Twitter- Engagement rates on Tiktok sometimes double their social counterparts. As a trendsetter in marketing to moms, it’s no surprise that BSM Media is active on Tik Tik. For Halloween, Party City partnered with BSM Media to create influencer…
Spreading Optimism Among Mom Influencers Leading fruit brand partnered with BSM Media to execute #SilverLiningSelfies – an initiative aimed at spreading optimism & hope during these unprecedented times by having moms write the Silver Lining of staying at home on a Dole Banana. The moms then held the banana up like a smile and shared…
Demonstrating the Loyalty of Moms In the first week of school cancellation and stay at home orders, many mom influencers were hit with the cancellation of brand campaigns. Some mom bloggers reported 90% of their income disappearing overnight. Many of these women are single moms or women who supplement their family income. Many are influencers…
Pulling Together the Power of Moms to Support Brands As a way to say thank you to Hanes for manufacturing masks to aid healthcare workers across the country, BSM Media reached out to our network of 25,000+ moms, asking them to share a post or story, sharing their gratitude for Hanes. They used the hashtag…
Engaging Moms to Host Zoom Parties Just Dance partnered with BSM Media to promote the new Just Dance 2020 during the peak of Black Friday & holiday shopping season. To do so, we collaborated with 39 Mom Social Influencers & Bloggers to host Zoom Dance parties to showcase how fun & interactive the game with…
Food Product Line Awareness A popular baby food brand wanted to create awareness for a new product line. They partnered with BSM Media to create an integrated marketing campaign that included events, social media across Instagram and Facebook and blog content. Results The campaign resulted in over 15 million online impressions, over 850 pieces of…
Tapping into our Influencers’ Kids: How We Connect Brands with Gen Z At BSM Media, we have been studying most teens since they were born. As the expert in Moms, our immersion in the Mom Market gave our team a front row seat to the evolution of the Gen Z generation. Utilizing our resources in…
Teaming Up with Creative Influencers to Promote Product Launch HP and BSM Media partnered to create a series of YouTube and Facebook videos with popular social media influencers, What’s Up Moms and The Holderness Family. Original videos were created to feature and showcase the new HP Envy printer for its release in September of 2017. …
Positioning Product as Must-Have Holiday Gift for Millennials HP tasked BSM Media to position the HP Sprocket Photo Printer as the must have gift for the holidays and beyond. With the aim of influencing Millennials, DIY crafters, and holiday gift-givers, BSM Media seeded the HP Millennial Influencer Panel and MyPrintly Ambassadors each with the HP…
