Handpicking Influencers to Share Specific Brand Message We teamed up with Shamrock Foods Company to increase awareness and hype for the Rockin’ Refuel product launch. They wanted to create brand awareness among a specific target market of athletic female influencers in certain geographical markets and retailers. By engaging with specific influencers in our network of…
Exceeding Expectations with App Downloads BSM Media created a buzz online surrounding the launch of Noddy Toyland Detective: Let’s Investigate. By activating mom influencers in our network to download the app and share information about it with their followers online, we were able to increase brand awareness and recognition for Noddy Toyland Detective and Kuato…
Fueling Impressions Through Exclusive Turnkey Programs Pillow Pets engaged BSM Media to increase brand awareness and increase social media sharing among Moms and their children. With this goal, BSM Media designed several marketing tactics in order to leverage its mom influence network and distribute brand messaging for Pillow Pets lines, including: Disney Pixar Cars 3,…
Sparking Conversations Around New Kid’s Meal App BSM Media supported Chick-fil-A in promoting a new product included in Kid’s Meals. Chick-fil-A teamed up with EQtainment’s Founder, Sofia Dickens, to promote the Q Wunder app, and EQtainment games available in Chick-fil-A Kid’s Meals. Chick-fil-A Moms were invited to an exclusive virtual event via Facebook Live with…
Engaging Boy Scouts and Girl Scouts to Promote STEM Products BSM Media worked with Microscope.com to engage with Moms and their Gen Z kids to build brand awareness and buzz to position the Junior Microscope as the “Hot STEM Gift of the Holiday.” Using #JuniorScope, #STEMgift, and related hashtags, unique tactics included Kid Influencer Video…
Engaging and Celebrating Through Video Sharing BSM Media partnered with Zales to create content to publicize their Mother’s Day contest. BSM Media identified top mom influencers to submit video content that created engaging and shareable montages. Utilizing the extensive MomSelect network, BSM Media distributed the branded content across social media, generating hundreds of thousands impressions.…
Driving Awareness Among Mom and Millennial Consumers BSM Media engaged with social media influencers to post about an HP Laptop QVC deal on their most popular social media channels. Influencers shared product photos or videos along with product information and links to QVC.com with their target audiences, which included millennials, moms, techies, and home/lifestyle enthusiasts.…
