Boosting Location-Specific Retail Sales BSM Media teamed up with the American classic wagon company, Radio Flyer, to promote their 3-in-1 Tailgater Wagon™ with Canopy. Campaign goals included increasing social media coverage and brand awareness of Radio Flyer at select Walmart locations in order to distribute brand messaging to convey the availability of the product at Walmart and to drive sales of the product…
Kicking Off College Move-Ins by Naming a Go-To Retailer At Home Stores declared August 14-21st National College Move-In Week in an attempt to capitalize on the 200+ colleges and universities welcoming students back to campus. BSM Media highlighted the week through social media engagement with colleges, co-eds and moms of college students as well as a…
Retail Sale Awareness with Collegiate Millennials, DIY Influencers, and Photo Enthusiasts HP tasked BSM Media with creating awareness for a week-long BOGO 50% off sale for HP Ink at Staples, Best Buy, and Office Depot. BSM Media engaged digital influencers and their families to share sale information on their social media channels the week of…
Building Relationships Through Advocacy Program When Children’s Claritin, a popular children’s allergy medicine brand, wanted to provide support to moms of allergy sufferers, BSM Media created an interactive platform via a private Facebook group where moms shared suggestions, stories and tips related to managing their children’s allergies. Members are provided with a tool kit from…
Amplifying Social Message with Millennial Trend Setters BSM Media supported an agency campaign to drive Black Friday and Cyber Monday sales on Overstock.com. Our approach was to engage Millennial fashionistas and frugalistas to share images, descriptions, and links of products on sale through influencer content creation, a social media link sharing contest, and an #OverstockDeals…
