LeapFrog, a leading brand for educational toys, partnered with BSM Media to develop unique in-home experiences for parents and their children, MommyParties. The highly anticipated “Learn, Create and Share” parties introduced attendees to a new learning tablet and reading system. In addition to these sought-after toys, the party kits contained customized recipes, games, and activity sheets to bring the learning tools to life. Buzz from the parties helped make the toys two of the “IT” toys for the holiday season and parents were able to showcase the brand’s mission right from their own living room by showing their kids that learning is fun!

Results

• 250 MommyParties hosted, introducing the products to more than 1,300 parents and 1,800 children
• Over 170 blog posts reached more than 725,000 readers
• 74 hosts uploaded branded videos to the brand’s contest that was included in the parties
• 77% of hosts intend to purchase the brand’s products in the future; 58% have purchased the brand’s merchandise since their party