BSM Media partnered with NOW Foods to invite mom influencers to the NOW Influencer Immersion event in 2016.  We worked with this brand to create an immersive event with key influencers who had an interest in nutrition and health.  The influencers spent the day in the factory learning about the brand and sharing with their social media followers throughout the event.  We also incorporated the influencers’ followers into the event by streaming live on Facebook so that moms could ask their own questions to Brand executives.  By providing an informative, intimate and inspiring summit at NOW’s headquarters, NOW was able to showcase products by offering simple solutions for healthy happy families.

Results

• Just 15 blog posts and 300 social media shares inspired over 14,500 engagements
• Over 3 million impressions were made from these shares and engagements