There’s no better way to sell product and create a buzz about your brand than to have people experience it together. 2020 and 2021 taught us that the power of group discovery can take place even during a pandemic. Thanks to technology and the social power of BSM Media influencers, brands can put their products in the center of Zoom calls and play. BSM Media’s virtual Zoom parties engage an influencer to invite 4 to 10 friends to their virtual event. Party favors, product samples and a planned agenda for the party allow participants to experience your product while the hostess delivers brand messaging. It’s a tactic that works great for toys, food and games. Best of all, everyone is posting their new found love for your product on social media while they are online experiencing it.